Structured data helps search engines understand your content better, leading to rich results in search.
What is Structured Data?
Structured data is a standardized format for providing information about a page. It uses vocabulary from Schema.org to describe entities and their properties.
JSON-LD Format
JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format:
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Article Title",
"author": {
"@type": "Person",
"name": "Author Name"
}
}Common Schema Types
Organization Used for business information, logos, contact details.
Article For blog posts, news articles, and content pieces.
Product For e-commerce product pages with pricing and availability.
FAQ For frequently asked questions - shows directly in search.
BreadcrumbList For navigation hierarchy display.
Implementation Tips
- Use Google's Rich Results Test
- Validate with Schema.org validator
- Include required properties
- Keep data accurate and updated
- Don't mark up hidden content