Search Engine Optimization continues to evolve. Here are the most important practices for 2024.
Core Web Vitals
- **LCP (Largest Contentful Paint)**: Should be under 2.5 seconds
- **INP (Interaction to Next Paint)**: Should be under 200ms
- **CLS (Cumulative Layout Shift)**: Should be under 0.1
Content Quality
E-E-A-T Guidelines - **Experience**: Show real-world experience - **Expertise**: Demonstrate subject knowledge - **Authoritativeness**: Build credibility - **Trustworthiness**: Be transparent and accurate
Technical SEO Essentials
- Mobile-first indexing
- HTTPS security
- Structured data markup
- XML sitemaps
- Clean URL structure
- Internal linking strategy
AI and Search
- Original, helpful content
- User-first approach
- Demonstrable expertise
- Unique insights and analysis